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Loretta Ayeroff

born in: Los Angeles CA
lives in: Los Angeles
Imbedded, life-time photographer. Re-mastering older work, shooting new series. Continual, noirish documentation of Los Angeles, my hometown. Remembers wet darkrooms.... ... [more]

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“New, and older, work up at....... http://loretta-ayeroff.photoshelter.com/gallery/From-My-Car/G0000fq1dodD.aIE/”
Posted over 3 years ago
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“Updated "15 Backyards, Story of a Relatiionship, from Los Angeles, Dedicated to Raymond Chandler"..........”
Posted over 3 years ago
EMLeonard replies:
“Hi, im currently working on a project for my foundation year in the uk that focuses on repetition and its affects within art. I was wondering if you could tell me a little bit about what the focus was behind taking repetitive photographs of the same space? thanks! Emily”
Posted over 3 years ago
“Julius Shulman obit: http://www.latimes.com/news/obituaries/la-me-julius-shulman17-2009jul17,0,1393680.story”
Posted over 5 years ago
“Took down www.lorettaayeroff.com last week......Not there......No more.......Doesn't exist....Not even under construction......Hopefully soon, an update..................”
Posted over 5 years ago
“http://perezhilton.com/2009-07-02-michael-jacksons-last-footage-ever”
Posted over 5 years ago
“The great Amy Goodman, devotes 1/2 of her show today, to Michael Jackson...tune in! http://www.democracynow.org/2009/6/30/michael_jackson_1958_2009_the_life”
Posted over 5 years ago
“Uploaded to My Works today....15 Backyards, Story of a Relationship, 4th St., from "Los Angeles 2006-2008." ”
Posted over 5 years ago
“"Thriller" danced around the world! Dance on MJ! http://www.thrilltheworld.com/events/info/thrill_the_world_2009/official_events”
Posted over 5 years ago
“Super photography exhibition, with accompanying book, "desirer walks the streets," opened last night, for those of us loving Tri-X and GRAIN: Andy Summers, Sarah Lee Artworks & Projects, Bergamot Station #T-1, Santa Monica, CA. More on this later...”
Posted over 5 years ago
“http://www.americansuburbx.com/2009/01/theory-where-diane-arbus-went.html Art in America, Oct, 2005 by Leo Rubinfien Almost everything you ever wanted to know about Diane Arbus....almost...”
Posted over 5 years ago
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At last! Master Printer, Don Weinstein, has re-opened Photo Impact Lab http://www.photoimpactimaging.com/ and brought Master Printer, Phil Garey, originally with Paris Photo (who took this snapshot by the way!) and Front Desk Wizard, Steve 

Block, back with him! So excited they are together under one roof, in Don's building at: 927 N. Citrus Ave. Hollywood, CA. 90038 323-469-3790 / Yes, same building, all the way down the side, in back! We're starting with "Orange Umbrella" C prints, for four new owners! Photo Impact is now MY official lab exclusively....Welcome back, guys - we missed ya'! ♥

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Visual Arts
20th Century & Beyond
Digital Art
Photography

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Los Angeles
Motels
Men Series
Landscapes
Raymond Chandler
Teaching
Color Film
Digital Photography
Kodachrome Film
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WOW! Let's win this together, OK? Please "like" and "share" Resource Magazine's post of ME as "Photographer of the Day" today, so that I can move onto the next step! What a surprise and honor, I really like this group, dedicated to photography! Here's the link, and THANKS! oxo



 

“Orange Umbrella, from The Motel Series, 1981 Included in The Getty Trust's "Pacific Standard Time: Art in Los Angeles, 1945-1980" at the Palm Springs Art Museum's PST exhibition "Backyard Oasis: The Swimming Pool in Southern California Photography, 1945-1982." In the permanent collection of the Palm Springs Art Museum. © 1981 Loretta Ayeroff”
Posted about 1 year ago
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Landscape
Portrait
Color
Texture
Composition
Light
Digital
Framing

http://www.lacma.org/adults-studio-art


Digital Photography/Outdoor Session/Five Sundays:Sept. 25, Oct.2,16, 23, 30/11am–2pm//LACMA's diverse collection will spark ideas to create vibrant, online or print images, from digital or cell-phone cameras. Learn photographic techniques for lighting, bracketing, and composition. With photographer-artist Loretta Ayeroff. $170; members $160/ 5 week session; limited enrollment....Only 10 spots left! If you are in Los Angeles, let's shoot together =0)

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Documentary Photography

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Urban
Light
Architecture
Serial
Skies

The other day, after posting more images to my series “Los Angeles, Dedicated to Raymond Chandler,” a kind friend, suggested a drive down to San Pedro, an area rife with noirish environments. Tempting, as the idea seemed, my inner photographer rejected it immediately… opting instead to explain, with this blog.

Shooting urban-scapes, landscapes, built-scapes, and other architectures, has been a major subject for me since I picked up a camera, over 30 years ago. Although I have been regularly hired, by consumer publications for my portraiture work, and exhibited the same (Men Series, etc.) upon this year’s archive review, it was the consistent shooting of natural and built landscapes that caught my eye. If you read my artist’s statement: http://www.facebook.com/note.php?note_id=466804391841 which details my three moves in four years within Los Angeles, one can see the development of a theory: I prefer to live where I shoot, and not pass through.

I don’t grab scapes. I ponder them. I watch the light for weeks. I wait, expectantly, for dawn, dusk, rain, fog, and other atmospherics that impact my choice of subject. I force myself to get layered with clothing to shoot in cold weather. I shoot the same scene over and over again, until a time-lapse grid is formed: http://www.artandculture.com/users/2692-loretta-ayeroff#Works. I watch how the color changes, or doesn’t, shooting mono-chromatically whenever possible. Or, even in harsh mid-day light, if something interesting is happening. I shoot out of my windows, from my studios, and my car. I sense light all day long. Usually, I get it “right” on the first try, ala William Eggleston, who only shoots a subject once, he says, in the documentary about him I recently viewed at LACMA. Occasionally, I go back, or am cameraless, and the scene falls into that lost file, forever.

This has been my method since 1971, with my first b+w scapes while living in NYC, taken from my bicycle. Yes, I have grabbed a few, actually quite a few, particularly while traveling, Paris, Italy, the US, etc. That’s how the “Road Pictures” evolved. So, no, Jim….I won’t be driving down to San Pedro with you to grab shots. But, maybe I’ll move there for awhile……..

Much of the work mentioned in this blog can be viewed at: http://loretta-ayeroff.photoshelter.com

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